LifeVantage announced Kristen Cunningham will join the company as the new Vice President of Field Development. Cunningham built her career in the direct selling industry, serving as a leader in the field, then taking on a number of corporate roles that focused on developing and launching systems to increase company enrollment. “We are looking forward […]

LifeVantage Corporation (Nasdaq: LFVN) reported revenue of $56.1 million for its third quarter ended March 31, 2020, a 0.1 percent increase over the third quarter of fiscal 2019. Revenue in the Americas for the third quarter declined 0.5 percent compared to the third quarter of fiscal 2019 and revenue in the Asia/Pacific & Europe region increased 1.6 percent compared to the third quarter of fiscal […]

If necessity is the mother of all invention, we can expect a mother lode. The direct selling industry has never faced the likes of a crisis that we are all going through with COVID-19. Still, companies are rising to the occasion—sending employees home to work virtually, conducting meetings through video conferencing, holding distance events and […]

In conjunction with Nasdaq’s “Wellness Week,” LifeVantage was selected to participate in the Nasdaq Stock Market Closing Bell Ceremony at the close of Thursday’s market. The ceremony took place at the Nasdaq MarketSite in Times Square New York. LifeVantage President and Chief Executive Officer Darren Jensen, who rang the Closing Bell, was accompanied by the […]

In conjunction with Nasdaq’s “Wellness Week,” LifeVantage was selected to participate in the Nasdaq Stock Market Closing Bell Ceremony at the close of Thursday’s market. The ceremony took place at the Nasdaq MarketSite in Times Square New York. LifeVantage President and Chief Executive Officer Darren Jensen, who rang the Closing Bell, was accompanied by the […]

LifeVantage Corporation (Nasdaq:LFVN) today announced preliminary revenue for the fiscal 2020 second quarter and six-month period ended Dec. 31, 2019. Preliminary revenue for the second quarter of fiscal 2020 was approximately $61 million, or a 5 percent increase compared to $58.2 million in the prior year period. Preliminary revenue for the first six months of fiscal 2020 was approximately $117 million, […]

LifeVantage Corporation (Nasdaq:LFVN) today announced preliminary revenue for the fiscal 2020 second quarter and six-month period ended Dec. 31, 2019. Preliminary revenue for the second quarter of fiscal 2020 was approximately $61 million, or a 5 percent increase compared to $58.2 million in the prior year period. Preliminary revenue for the first six months of fiscal 2020 was approximately $117 million, […]

We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing […]

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to […]

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended […]

For the past few months, you have seen in the magazine our DSN Digital 100—a comprehensive ranking revealing the social media reach and engagement of top direct selling companies. Four categories include social media size, social media engagement, 30-day unique visitors and 30-day pageviews. Whether it’s on Facebook, Twitter or Instagram, these companies employ a […]

As part of its continued global expansion, LifeVantage Corporation has formally commenced business in New Zealand. Select LifeVantage products have been offered in New Zealand on a not-for-resale basis for approximately 18 months as part of the company’s Global Customer Program, helping pave the way for the company to now open for distributor enrollments as […]