Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]

Jeunesse Global, Kannaway, ARIIX, USANA Health Sciences, Amway, LifeVantage, Neogenics Nutrition and Medical Marijuana, Inc. were winners at the 16th annual International Business Awards®, known as the Stevies. A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range […]

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]

LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its fourth quarter and full fiscal year ended June 30, 2019. For the fourth fiscal quarter ended June 30, 2019, the company reported revenue of $56.2 million, an increase of 4.0 percent as compared to $54.0 million in the fourth quarter of fiscal 2018. Revenue in the Americas for the fourth quarter decreased 2.9 percent […]

LifeVantage, the Sandy, Utah-based direct selling company, recently celebrated its tenth anniversary. At the company’s recent bi-annual event in Kansas City, Missouri, LifeVantage CEO Darren Jensen took attendees on a trip down memory lane and also painted a picture of the coming decade. “We began in a lab with a single, powerful scientific discovery—a discovery […]

Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]

LifeVantage (LFVN)  opened for business in Belgium, marking the company’s third European market launch in as many months. “Our expansion strategy in Europe has been deliberate and aggressive, particularly this calendar year,” said LifeVantage CEO Darren Jensen. “It’s indicative of the traction the LifeVantage biohacking movement continues to gain in that part of the world, […]

Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile […]

LifeVantage recently launched its third European market in the past eight months with the addition of Ireland last week. “The opening of Ireland is something that has been highly anticipated among many of our leaders in the UK in particular, and we expect it to be a productive asset in our larger European strategy,” said […]

Nine direct selling companies were recently selected as 2019 Stevie® award winners by the American Business Awards for outstanding performances in the workplace. 4Life Research, ARIIX, Jeunesse Global, Kannaway, LifeVantage, Medifast/OPTAVIA, MONAT Global, USANA Health Sciences and Vivint Smart Home were among the companies chosen. The winners will be presented with their awards at the 17th […]

LifeVantage recently announced the appointment of Erin Brockovich to its Board of Directors. “We are thrilled with the addition of Erin to our Board,” said LifeVantage Board of Directors Chair Garry Mauro. “She brings an uncommon blend of legal prowess and experience, health and wellness advocacy, and global voice and influence. Her passion, tenacity, outside-the-box thinking […]

LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its third quarter ended March 31, 2019. The company reported revenue of $56.0 million, an increase of 10.8 percent as compared to $50.6 million in the third quarter of fiscal 2018. Revenue in the Americas for the third quarter increased 6.2 percent compared to the third quarter of fiscal 2018 and revenue in the Asia/Pacific & Europe region […]