Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation.

Medifast, the parent company of direct selling organization OPTAVIA, announced the first phase of its national marketing campaign that will showcase the company’s GLP-1 medications and tailored weight loss and personalized coaching programs.

Americans check their phones every 10 minutes on average, making text messages a channel that demands attention. With a 98 percent open rate, SMS presents a unique opportunity for businesses to connect with their audience effectively.

eXp Realty announced a strategic partnership with Blended Sense, a media technology platform, that will allow the company to develop creative content at scale, making marketing easier for agents.

 core of the direct selling industry will always be the field of independent sales and marketing distributors, leveraging traditional marketing channels can still be effective ways to build a brand, increase name recognition, foster community partnerships and generate excitement and engagement throughout distributor field.

VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]

America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]

It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.

Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.

A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.

As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.