As part of a revitalization effort for the downtown riverfront area in Grand Rapids, Michigan, Amway has pledged $33 million for the design and construction of a professional soccer stadium. With this amount, Amway has secured the naming rights for the 8,500-seat outdoor sports venue.

Amway is the world’s top direct selling business, with more than $8 billion in total sales last year alone and over one million Amway Business Owners (ABOs) worldwide. Having expanded into multiple product categories in over 100 markets, Amway’s global impact is as deep as it is broad.