To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, focusing this month on Recruiting and Prospecting as well as Motivations and Decision Criteria.

To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.

In a new survey of 1,000 small business owners across the U.S., web hosting company GoDaddy examined the expectations and motivations of entrepreneurs when it comes to the American Dream.

How Gen X, Millennials & Gen Z really feel about direct selling. A first-of-its-kind study details how every generation of Americans across all genders, geographies and socio-economic levels perceive, engage with and measure success and opportunity in direct selling.

The way the youngest generations shop and save is changing. In a survey conducted by GoBankingRates, which looked at the banking habits of Gen Z and Millennials, only one in five young Gen Z participants reported having a checking account.

A quiet quitting phenomenon mixed with an enduring pandemic and the Great Resignation created the perfect storm of career disenchantment, economic uncertainty and free time in 2022.

Almost a quarter (22%) of the U.S. workforce is unhappy with their professional life and 37% feel behind on their career goals—especially Millennials (51%). 

In its third edition of Millennial Shopping Habits Trend Report, CouponFollow analyzed the shopping, spending and saving habits of American Millennials.

Millennials and Gen Z are turning to social media when it comes to finding new career opportunities. A new survey by CareerArc in collaboration with Harris Poll showed that almost half (48% each) of Gen Z and Millennials with work experience have applied to jobs they found on social media.

There are two key questions that every direct selling company should be asking right now: How do we bring new people into the industry? And how do we keep the talent we already have?

The youngest generation of workers have experienced a work-life balance transformation in the years since the pandemic entered the scene. In Microsoft’s 2022 Work Trend Index, a study that analyzed trillions of productivity signals in Microsoft 365, labor trends on LinkedIn and a survey of 31,000 people in 31 countries, employees shared how the role […]

A recent Squarespace study of more than 2,000 U.S. adults revealed that people of all ages agree that an online presence is more important than a physical brick-and-mortar location for companies.