The Vision, Mission and Values are, or should be, more than words on paper. When properly executed and ingrained, they are visible in the actions and words of the people leading the company.

Photo: Four-time CrossFit® Games champion Rich Froning leads participants in AdvoCare’s #GenerationFit workout event. The AdvoCare Foundation, which focuses on ending childhood obesity and encouraging kids to lead healthy lives, recently hosted #GenerationFit, a workout event featuring four-time CrossFit® Games champion, Rich Froning, at The Star in Frisco, Texas. AdvoCare founding family members and Distributors were among the […]

As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]

In advance of Domestic Violence Awareness Month in October, The Mary Kay Foundation℠ is awarding $3 million in critical, unrestricted grants to 150 domestic violence shelters across the United States, the District of Columbia and Puerto Rico. This year’s highly sought-after grant slate brings the total investment in The Foundation’s annual shelter grant program to […]