Kelly Rich, Nature’s Sunshine Vice President of U.S. Sales, was recognized with a Gold Stevie Award for Female Executive of the Year.   “Kelly’s leadership and steady guidance were instrumental in realizing the most significant and ambitious transformation in Nature’s Sunshine’s nearly 50-year history,” said Eddie Silcock, EVP and President of Nature’s Sunshine North America. “Her […]

The l’amara line was first introduced in Asia in 2020 and was so successful that the company is now launching it in the U.S.

Nature’s Sunshine was recognized with a Silver Stevie Award in the Health Products & Services category and a Bronze Stevie Award in the Manufacturing category at the Stevie Awards for Great Employers event.

“For the fourth consecutive quarter, we achieved the largest sales in the company’s history,” said Terrence Moorehead, CEO of Nature’s Sunshine.

Back in 1972, the “wellness industry” wasn’t an industry at all. It was a handful of passionate, health-conscious entrepreneurs like Gene and Kristine Hughes, founders of Nature’s Sunshine, who were driven to share how nutritional products could change lives. Today, Nature’s Sunshine is poised to reclaim its place as the leader of the industry it helped create.

Nature’s Sunshine received six Stevie Awards at the 19th Annual American Business Awards. Included in this recognition are: Gold Awards for Website Achievement and Achievement in Management – Health Products and Services Silver Awards Brand Renovation of the Year and Achievement in Organization Recovery Bronze Awards for Most Valuable Corporate (Pandemic) Response and Customer Service Team […]

Nature’s Sunshine Products, Inc. announced its fourth quarter and full-year results for 2020. Fourth quarter net sales for the company increased 11%, reaching a record $101.7 million. Net sales for the full year increased 6% and set a new company record as well, equaling $385.2 million, compared to $362.2 million in the previous year. Adjusted […]

Nature’s Sunshine Products announced the launch of its revamped business model, rolling out immediately. “It’s been nearly 50 years since our founding, and we’ve made the strategic decision to completely relaunch our company this fall,” said Terrence Moorehead CEO, Nature’s Sunshine. “We are officially rolling out our new branding, launching our new website and introducing […]

Nature’s Sunshine Products, Inc. has appointed Heidi Wissmiller to its Board of Directors effective August 1, 2020. Wissmiller will also serve on the company’s Audit and Risk Management Committees. Nature’s Sunshine’s Board will now consist of nine directors with eight serving as independent directors. Wissmiller brings over 25 years of senior management experience for notable […]

Nature’s Sunshine Products, Inc. recently announced the restructure of its global business units as well as the appointment of new executives. The company’s restructure of its global business units included creating four regional Operating Business Units (OBUs) to further align and target regional strategies driving synergies in product, organizational and go-to-market capabilities across both the […]

Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]

Photo credit: AP Photo Orrin Hatch, the senior senator from Utah—home to nearly 100 direct selling companies—will retire next month. The 84-year-old Hatch, the longest-serving Republican senator in US history, has spearheaded several initiatives during his time in Washington, including leading the Senate’s anti-terrorism bill in response to the Oklahoma City bombing, and, as a senior member of […]