Direct selling University’s Fall Event (DSU) was a landmark gathering for the direct selling industry. Hundreds of executives from over 120 different direct selling companies attended, and the event was a remarkable showcase of cutting-edge insights, invaluable networking opportunities and actionable strategies.

The DSN Lifetime Achievement Award is reserved for those whose profound contributions have left an enduring imprint on the channel. This year one of our honorees is Jerry Brassfield. Jerry joined direct selling at the age of 19 and went on to become the founder of NeoLife, mentoring industry legends like Jim Rohn, Rudy Revak and Larry Thompson along the way. Today, at 83, Jerry remains extremely active and rather than accumulating wealth, he’s now focused on giving more away.

At the DSN Global Celebration, Direct Selling News honored executives and companies for outstanding achievement and excellence in areas of innovation, impact, growth, global good and more. This year, the Global Celebration bestowed more Bravo Awards than ever before.

DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.

As NeoLife prepares to celebrate its 65th year in business, CEO Kendra Brassfield honors the beautiful legacy of her family’s business but has fixed her eyes on the promise of what the next decade holds. While so much of her father’s work and dedication is built into the foundation of NeoLife, what comes next is up to her.

Many of these young game changers grew up within the industry, either as distributors or as children of industry legends, and so carry the advantage of history as well. As a result, they are well‑versed on the value of compensation plans and distributor engagement, but also know how to leverage and embrace social media and digital footprints.