Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.
Pure Romance announced it is “shifting away from a multi-level sales model” in favor of an omnichannel approach. This decision is part of a larger strategy to unify user experience across all channels and touchpoints, including its consultant base and website.
The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.
On February 22, in a live virtual broadcast, DSN hosted a one-day Tech Summit. The event offered presentations from industry leaders and technology experts, delivering valuable insight on the complex and rapidly evolving topic of technology, data security and enterprise resource planning. Presenters included: Michael A. Davis—CEO, InClaro Group, Inc. Heather Chastain—Founder and CEO, Bridgehead Collective […]
Taking a Stand. Making an Impact. Corporate Social Responsibility is an expectation, the price of entry to succeed and remain relevant in business. We are what we say; what we do; how we do it; and what we choose not to do. Our products, the programs we initiate, the technological and social advancements we usher forth—they all matter. They comprise […]
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
Choosing the best places to work in our channel is by no means easy. There’s some stiff competition out there, perhaps even more than you might find in other industries. That’s because direct selling was founded upon principles of exceptional service, personalization and taking care of one’s own. Those values are usually presented in the […]
Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! The companies, listed in alphabetical order, are: AdvoCare Isagenix It Works! Jeunesse LifeVantage Nu Skin Plexus Worldwide Pure Romance Scentsy Team National USANA Xyngular Zurvita Each company above is profiled in this supplement, with employees and executives sharing why they believe […]
“My top priority is maintaining a positive, collaborative culture where every employee feels fulfilled, valued and challenged.” —Chris Cicchinelli, President and CEO Company / Pure Romancel Headquarters / Cincinnati, Ohio Number of Full-Time Employees / 161 Year Founded / 1993 What makes your company one of the best places to work in direct selling? We […]