Last week, Washington state Attorney General Robert Ferguson filed an injunction against LuLaRoe, Inc., which the Attorney General described as an unlawful pyramid scheme. The complaint alleged that the LuLaRoe plan violated the Washington state Anti-Pyramid Promotional Scheme statute, made false and misleading earnings claims to potential and existing participants, and otherwise violated the state’s […]

For nearly as long as direct selling has been in existence, our business model has been the subject of skepticism, and often by virtue of the fact that it’s one with which many aren’t familiar. That uniqueness—that flexibility to operate one’s own business with an unparalleled degree of support from an established brand—is what inspires […]

This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct […]

Click here to order the December 2017 issue in which this article appeared. I look back over 2017 with great pride at what the DSA team accomplished on behalf of our industry. We brought member company executives together to share their advice and concerns, to support our vital advocacy efforts, and to commit to ever-higher ethical standards […]

I am proud of how direct selling truly is open to all, with its low risk and ease of entry, no requirement for formal qualifications or training or high capital investment, and with ease of exit should a participant decide it’s not for them. Direct selling can offer a route to entrepreneurialism to anyone who […]

Marsha Blackburn represents Tennessee’s 7th District in the U.S. House of Representatives. She has introduced the bipartisan Anti Pyramid Promotional Scheme Act of 2017 along with Rep. Marc Veasey (D-Texas) Her opinion, expressed below, originally appeared on thehill.com. Every year, far too many unsuspecting Americans fall victim to pyramid schemes. Sold on the hopes of economic freedom that […]

DSA’s mission is to police, promote and protect its members, thereby ensuring a landscape in which direct selling companies can operate effectively and ethically while protecting consumers from bad actors.