Six direct-to-consumer strategies that build loyalty. Direct-to-consumer (DTC) companies succeed at the crossroads of agility, loyalty and authenticity. That’s why their content strategy focuses on building genuine relationships with customers who truly want to be part of the brand.

For young Americans in the dating scene, a new epidemic has emerged—digital dating abuse. Mary Kay Inc. recently released data from its eighth annual Truth About Abuse Survey which reveals that more than 1 in 4 (27%) of young Americans report they have personally experienced digital dating abuse and another 39 percent know someone who has. While […]