Before it was The Happy Co., Elevacity was skillfully distributing joy. More than 410,000 customers enrolled within the company’s first two years of business—an almost 10:1 customer-to-distributor ratio—bringing in $15 million in sales each month. As people joined for the mood-enhancing and nootropic science-based products, they stayed for the warm and fun company culture. Organically, happiness became Elevacity’s trademark characteristic.