Managing an $8.8 billion global enterprise while being the face of a $183 billion international market is a lot of responsibility. But Amway, the world’s largest direct selling company, with headquarters in Ada, Michigan, seems comfortable with—and energized by—the challenge. Amway Founded: 1959 Headquarters: Ada, Michigan Top Executives: Co-CEOs Steve Van Andel and Doug DeVos 2016 Revenue: $8.80 billion […]
Vorwerk, the Wuppertal, Germany-based seller of household products, won top honors during the recent 44th German Marketing Day. The company received the German Marketing Award 2017 for its Thermomix product, which was first introduced in the 1970s. Thermomix’s overall marketing performance, sales and customer interaction across all communications channels helped it to beat out contenders […]