In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

Ever wonder what expert consultants think about the channel? These highlights unwrap that mystery, giving you and your teams priceless insights from the outside. Wayne and his guests took a deep dive into the secrets of direct selling success: key shifts in messaging; the challenges that legacy companies must navigate; identifying the channels most valuable differentiators; the magic of simplification; and the significance of the recent Neora win.

Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.

We were all hopeful that the record highs the direct selling channel experienced in 2020 and 2021 would continue its upward trajectory. But as we settle back into the normal rhythms of day-to-day life, we’re seeing that the macrotrends that were already in play before the pandemic are still inescapable.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

On February 22, in a live virtual broadcast, DSN hosted a one-day Tech Summit. The event offered presentations from industry leaders and technology experts, delivering valuable insight on the complex and rapidly evolving topic of technology, data security and enterprise resource planning. Presenters included:  Michael A. Davis—CEO, InClaro Group, Inc.  Heather Chastain—Founder and CEO, Bridgehead Collective  […]

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

Direct selling is blending with the direct-to-consumer space and it is changing two very important dynamics in the industry: The nature of our relationship with consumers and the nature of competition itself. 

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

While the vast majority of direct selling companies are privately-held, family-run entities, the principals behind Direct Selling Acquisition Corp. (NYSE: DSAQ.U) or (“DSAC”) are looking to shake up that traditional model by providing a high-quality, high-performing direct selling company with the opportunity to access the public markets.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.