As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.
Like so many companies launched in the last two decades, weight-loss leader Xyngular found hard-fought success in the face of adversity. The company was born in December 2009, on the heels of the global financial crisis. Just after its tenth year in business, the world screeched to a halt during the COVID-19 pandemic. But as Xyngular approaches its 14th birthday, the company has emerged from these challenges with both financial success and an even stronger sense of purpose. And that purpose is all about people, as Founders Rudy Revak and Marc Walker intended when they launched the company.
The DSN Lifetime Achievement Award is not given out annually. It is reserved for the true legends of direct selling—those time-tested titans that have shaped the channel and inspired its leadership for decades. The third-ever recipient of this prestigious award is Rudy Revak, the craftsman behind multiple highly successful companies including Symmetry and Xyngular.
Effective motivation depends a great deal on a direct selling company’s ability to suss out what people desire most, then adopt incentive and recognition strategies that reflect their differing goals for business builders, affiliates/brand partners and social media influencers, who all want different things. In essence, you need to make it personal. That requires a creative, tiered strategy unlike anything that’s come before.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
3 direct sellers were named to Inc.’s annual guide of the 5,000 fastest growing privately held companies in the U.S. for 2019. Tranont, Xyngular and ARIIX were all named in the Consumer Products and Services category. Tranont, founded in 2013 and based in Lehi, Utah, landed at No. 597 with 744 percent growth over the […]
Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]
“Xyngular offers a program called League of Leaders which is intended to develop employees of all levels into leaders.” —STACI HEARD SR. DIRECTOR OF HR Company / Xyngular Headquarters / Lehi, Utah Number of Full-Time Employees / 134 Year Founded / 200 HOW WOULD YOU DEFINE YOUR COMPANY CULTURE IN A FEW SENTENCES? Everyone comes together to work towards our […]
Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! 4-Time Winners Nu Skin Team National Zurvita 3-Time Winners LifeVantage Xyngular Jeunesse Isagenix Plexus Worldwide First Time Winners Total Life Changes Noonday Collection Youngevity MONAT Each company above is profiled in this supplement, with employees and executives sharing why they believe […]