The Avon Company announced the debut of its first clean and vegan skincare collection, Farm Rx.
Relying on natural plant-based ingredients, the line’s Slow Herb Complex uses a blend of botanicals that thrive in dry conditions and are slowly cold-brewed to extract antioxidants and nourish dry skin.
The Farm Rx clean formulas are sustainably packaged and formulated with over 85% natural ingredients and safe synthetic ingredients to preserve the integrity of the products.
The new Farm Rx line includes:
- Super Greens Cooling Gel—a hybrid cooling gel that can be used as a cooling moisturizer and mask by delivering cooling hydration using super green nutrients.
- Super Greens Multivitamin Moisture Cream—a daily multivitamin cream that helps fight free radical damage and supports the skin barrier using super green nutrients.
- Bakuchiol Serum—a concentrated lightweight oil texture serum that targets fine lines, wrinkles and skin brightening through Bakuchiol, a plant-derived retinol alternative.
- Bakuchiol Eye Cream—a hydrating eye cream that brightens dark circles and reduces fine lines using Bakuchiol, which will not make the skin photosensitive like traditional retinoids.