2014 Profiles

Click here to order the June 2014 issue in which this article appeared.

IN THIS ISSUE:

• The BIG HISTORY of Direct Selling • 10 Things to Know • The List
• Topping the Charts • Profiles • Celebration

BRAVO AWARDS:
• Leadership • Growth Based on Percentage • Growth Based on Revenue • Humanitarian

1. Alticor (Amway)

2013 Net Sales: $11.80 billion
Country: USA

Amway offers people all over the world the opportunity to own their own business by selling high-quality nutrition, beauty and home products that are supported by a global agribusiness, manufacturing and logistics supply chain. Top-selling brands include NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skin care and color cosmetics and eSpring™ water treatment systems.

• • 2012 Rank: 1

• • 2012 Net Sales: $11.3 billion

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, food and beverage, home décor, kitchenware and appliances, home care, wellness

• • Markets: 100

• • Salespeople: 3 million

• • Employees: 21,000

• • Headquarters: Ada, Michigan

• • Executives: Steve Van Andel and Doug DeVos

• Year Founded: 1959
• Website: www.amway.com

2. Avon Products Inc.

2013 Net Sales: $9.95 billion
Country: USA

Avon, the company for women, is a leading global beauty company. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skin care, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft™, Advance Techniques, and mark™.

• • 2012 Rank: 2

• • 2012 Net Sales: $10.7 billion

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, clothing and accessories, home décor, kitchenware and appliances

• • Markets: 100

• • Salespeople: 6 million

• • Employees: 36,000

• • Headquarters: New York, New York

• • Executive: Sheri McCoy

• • Year Founded: 1886

• • Stock Symbol: AVP—NYSE

• Website: www.avon.com

3 Herbalife Ltd.

2013 Net Sales: $4.80 billion
Country: USA

Herbalife is a global nutrition company that sells weight-management, nutrition and personal-care products intended to support a healthy lifestyle. Its products are formulated according to proven nutrition research and science and are manufactured to the highest standards of safety and quality. Herbalife products are available in more than 90 countries exclusively through dedicated independent Herbalife Members who provide customers with personal coaching and mentorship to help them achieve their goals.

• • 2012 Rank: 3

• • 2012 Net Sales: $4.1 billion

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, wellness

• • Markets: 91

• • Salespeople: 3 million

• • Employees: 7,400

• • Headquarters: Los Angeles, California

• • Executive: Michael O. Johnson

• • Year Founded: 1980

• Stock Symbol: HLF—NYSE
• Website: www.herbalife.com

4. Vorwerk & Co. KG

2013 Net Sales: $3.70 billion
Country: Germany

Vorwerk is a family-owned, Germany-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of $612.5 million.

• • 2012 Rank: 4

• • 2012 Net Sales: $3.3 billion

• • Sales Method: Person-to-person and party plan

• • Compensation Structure: Multi-level

• • Products: Cosmetics, household appliances, home care

• • Markets: 76

• • Salespeople: 620,000

• • Employees: 12,000

• • Headquarters: Wuppertal, Germany

• • Executives: Walter Muyres, Reiner Strecker and Frank van Oers

• • Year Founded: 1883

• Website: www.vorwerk.com

5. Mary Kay Inc.

2013 Net Sales: $3.60 billion
Country: USA

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.60 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world.

• • 2012 Rank: 6

• • 2012 Net Sales: $3.1 billion

• • Sales Method: Person-to-person and party plan

• • Compensation Structure: Single-level
  • Products: Cosmetics, personal care
  • Markets: 35

• • Salespeople: 3 million

• • Employees: 5,027

• • Headquarters: Addison, Texas

• • Executive: David Holl

• • Year Founded: 1963

• Website: www.marykay.com

6. Natura Cosméticos SA

2013 Net Sales: $3.20 billion
Country: Brazil

Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.

• • 2012 Rank: 5

• • 2012 Net Sales: $3.2 billion
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care

• • Markets: 7

• • Salespeople: 1.6 million

• • Employees: 7,000

• • Headquarters: São Paulo, Brazil

• • Executive: Alessandro G. Carlucci

• • Year Founded: 1969

• Stock Symbol: NATU3.SA— São Paulo
• Website: www.natura.net

7. Nu Skin Enterprises Inc.

2013 Net Sales: $3.18 billion
Country: USA

Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company. The company’s anti-aging portfolio features the new ageLOC® line of products including the ageLOC® TR90™ weight management and body shaping system, ageLOC® R2 nutritional supplement and ageLOC® Transformation daily skin care system.

• • 2012 Rank: 8

• • 2012 Net Sales: $2.2 billion

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, wellness

• • Markets: 53

• • Salespeople: 1.3 million

• • Employees: 1,200

• • Headquarters: Provo, Utah
  • Executive: Truman Hunt

• • Year Founded: 1984

• Stock Symbol: NUS—NYSE
• Website: www.nuskin.com

8. Tupperware Brands Corp.

2013 Net Sales: $2.67 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Products include design-centric preparation, storage and serving solutions for the kitchen, and home as well as beauty and personal-care products.

• • 2012 Rank: 7

• • 2012 Net Sales: $2.6 billion

• • Sales Method: Person-to-person and party plan

• • Compensation Structure: Single-level and multi-level

• • Products: Storage and serving, beauty, personal care

• • Markets: 100

• • Salespeople: 2.6 million

• • Employees: 13,500

• • Headquarters: Orlando, Florida

• • Executive: Rick Goings

• • Year Founded: 1946

• • Stock Symbol: TUP—NYSE

• Website: www.tupperware.com

9. Belcorp Ltd.

2013 Net Sales: $1.96 billion
Country: Peru

With a heritage of empowering women through the marketing of a comprehensive product portfolio, Belcorp helps women get in touch with their ideal of beauty and self-fulfillment. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’Bel, Èsika and Cyzone. Belcorp also provides an impactful change in the community with its commitment to social responsibility through the Belcorp Foundation.

• • 2012 Rank: 10

• • 2012 Net Sales: $1.9 billion

• • Sales Method: Person-to-person and party plan

• • Compensation Structure: Single-level and multi-level

• • Products: Cosmetics, personal care

• • Markets: 16

• • Salespeople: 902,479

• • Employees: 8,951

• • Headquarters: Lima, Peru

• • Executive: Eduardo Belmont

• • Year Founded: 1968

• Website: www.belcorp.biz

10. Oriflame Cosmetics SA

2013 Net Sales: $1.95 billion
Country: Luxembourg

Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through more than 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a co-founder of the World Childhood Foundation. Oriflame is a Luxembourg company group with corporate offices in Luxembourg and Switzerland.

• • 2012 Rank: 9

• • 2012 Net Sales: $2.0 billion

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care

• • Markets: 66

• • Salespeople: 3.5 million

• • Employees: 7,340

• • Headquarters: Luxembourg, Luxembourg
  • Executive: Magnus Brännström

• • Year Founded: 1967

• • Stock Symbol: ORI-SS—Stockholm

• Website: www.oriflame.com

11. Primerica Inc.

2012 Net Sales: $1.27 billion
Country: USA

Primerica assists clients in meeting their needs for term life insurance, which they underwrite, and mutual funds, annuities and other financial products which they distribute primarily on behalf of third parties. Primerica insured more than 4 million lives and maintained approximately 2 million investment accounts on behalf of clients at Dec. 31, 2013.

• • 2012 Rank: 11

• • 2012 Net Sales: $1.2 billion

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Financial services

• • Markets: 2

• • Salespeople: 95,600

• • Employees: 1,995

• • Headquarters: Duluth, Georgia

• • Executives: John Addison and Rick Williams

• • Year Founded: 1977

• • Stock Symbol: PRI—NYSE

• Website: www.primerica.com

12. Ambit Energy

2013 Net Sales: $1.20 billion
Country: USA

Ambit Energy provides electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 250,000 Independent Consultants. Ambit was established with one simple goal in mind: to be the finest and most-respected retail energy provider in America. To that end, the Ambit team has built an award-winning U.S.-based customer care center, as well as great relationships with energy partners, consultants and customers alike. The strategy is working. Ambit was named the fastest-growing private company in the country for 2010 by Inc. magazine, and has already surpassed milestones of 1 million customers.

• • 2012 Rank: 14

• • 2012 Net Sales: $930 million

• • Sales Method: Person-to-person
  • Compensation Structure: Multi-level

• • Products: Energy

• • Markets: 1

• • Salespeople: 250,000

• • Employees: 646

• • Headquarters: Dallas, Texas

• • Executive: Jere W. Thompson Jr. and Chris Chambless

• • Year Founded: 2006

• Website: www.ambitenergy.com

13. Telecom Plus

2013 Net Sales: $1.10 billion
Country: United Kingdom

Operating primarily as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 500,000 customers across the UK, as well as offering club members a range of opportunities to save money on other household expenses.

• • 2012 Rank: 15

• • 2012 Net Sales: $892 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Landline phones, broadband, mobile phones, gas, electricity, cashback card

• • Markets: 1

• • Salespeople: 42,500

• • Employees: 730

• • Headquarters: London, England

• • Executive: Andrew Lindsay

• • Year Founded: 1996

• • Stock Symbol: TEP—LONDON

• Website: www.utilitywarehouse.co.uk

14. Stream Energy (Ignite Inc.)

2013 Net Sales: $867 million
Country: USA

Stream Energy is the longest-tenured network marketing energy company in the world, providing residential and commercial energy service to consumers through its wholly owned subsidiary, Ignite.

• • 2012 Rank: 16

• • 2012 Net Sales: $840 million

• • Sales Method: Person-to-person
  • Compensation Structure: Multi-level

• • Products: Energy and HomeLife Services

• • Markets: 1

• • Salespeople: 265,832

• • Employees: 238

• • Headquarters: Dallas, Texas

• • Executive: Mark Schiro

• Year Founded: 2004
• Website: www.igniteinc.com

15. Yanbal International

2013 Net Sales: $848 million
Country: Peru

Yanbal International is much more than a cosmetics company. It is a vibrant corporation that changes the lives of almost half a million people who share beauty, prosperity and well-being. With a presence in 10 countries and renowned for its world-class products, Yanbal is still growing, achieving a positive and real impact in the lives of people.

• • 2012 Rank: 17
  • 2012 Net Sales: $815 million
  • Sales Method: Person-to-person
  • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, skin care, jewelry, fragrances

• • Markets: 10

• • Salespeople: 390,000

• • Employees: 6,100
  • Headquarters: Lima, Peru
  • Executive: Janine Belmont Dauelsberg

• • Year Founded: 1967

• Website: www.yanbal.com

16. Miki Corp.

2013 Net Sales: $783 million
Country: Japan

Miki offers supplements made from prune extracts as well as household cleaners and personal-care items. The company has sales agents in Japan, Taiwan and Malaysia.

• • 2012 Rank: 13

• • 2012 Net Sales: $1.1 billion

• • Sales Method: Not available

• • Compensation Structure: Not available

• • Products: Food, cosmetics, household products

• • Markets: 3

• • Salespeople: Not available

• • Employees: 270

• • Headquarters: Osaka, Japan

• • Executive: Toshikazu Kadota

• • Year Founded: 1966

• Website: www.mikiprune.co.jp

17. Thirty-One Gifts

2013 Net Sales: $763 million
Country: USA

Thirty-One Gifts offers products for everyone’s lifestyle—stylish purses, totes, home organization solutions and more, most of which can be personalized. Independent sales consultants are located throughout the U.S. and Ontario, Canada.

• • 2012 Rank: 18

• • 2012 Net Sales: $718 million

• • Sales Method: Party plan and group sales

• • Compensation Structure: Multi-level

• • Products: Handbags, totes

• • Markets: 2

• • Salespeople: 121,249

• • Employees: 1,683

• • Headquarters: Columbus, Ohio

• • Executive: Cindy Monroe

• • Year Founded: 2003

• Website: www.thirtyonegifts.com

18. Blyth Direct Sales Group

2013 Net Sales: $750 million
Country: USA

Blyth Inc. is a direct-to-consumer business focused on the direct selling and direct marketing channels through its PartyLite and ViSalus brands. It designs and markets candles and accessories for the home as well as health and wellness products, utilizing both the home party plan and the network marketing methods.

• • 2012 Rank: N/A

• • 2012 Net Sales: N/A

• • Sales Method: Party plan and group sales

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, home décor, kitchenware and appliances, home care, wellness

• • Markets: 21

• • Salespeople: 90,000

• • Employees: 1,250

• • Headquarters: Greenwich, Connecticut

• • Executive: Robert B. Goergen Jr.
  • Year Founded: 1973

• Website: www.blyth.com

19. USANA Health Sciences Inc.

2013 Net Sales: $718 million
Country: USA

USANA Health Sciences develops and provides the highest-quality science-based health products distributed internationally through direct selling, creating a rewarding financial opportunity for independent associates, shareholders and employees.

• 2012 Rank: 20
• 2012 Net Sales: $649 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness
• Markets: 19
• Salespeople: 265,000
• Employees: 1,426
• Headquarters: Salt Lake City, Utah
• Executive: David Wentz
• Year Founded: 1992
• Stock Symbol: USNA—NYSE
• Website: www.usana.com

20. ACN Inc.

2013 Net Sales: $700 million
Country: USA

ACN is one of the world’s largest direct sellers of telecommunications, energy and other essential services people use every day, including phone service, wireless, natural gas and electricity, high-speed Internet, and home security and automation.

• 2012 Rank: 22
• 2012 Net Sales: $582 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Telecommunications, energy
• Markets: 23
• Salespeople: 200,000
• Employees: 1,500
• Headquarters: Concord, North Carolina
• Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz, Mike Cupisz
• Year Founded: 1993
• Website: www.acninc.com

21. New Era Health Industry Group Co. Ltd. (Zhong Jian)

2013 Net Sales: $678 million
Country: China

New Era is dedicated to the research and development of health foods, nutrition foods, cosmetics and chemical commodities. The company partners with many research institutions at home and abroad.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Cosmetics, healthcare, cleaning
• Markets: 14
• Salespeople: Not available
• Employees: 1,000
• Headquarters: Beijing, China
• Executive: Not available
• Year Founded: 1995
• Website: www.intgz.com/en

22. Market America Inc.

2013 Net Sales: $547 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $4.3 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia, the United Kingdom and Mexico.

• 2012 Rank: 27
• 2012 Net Sales: $505 million
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Cosmetics, personal care, food and beverage, home care, leisure and educational, services, wellness
• Markets: 7
• Salespeople: 180,000
• Employees: 725
• Headquarters: Greensboro, North Carolina
• Executive: JR Ridinger
• Year Founded: 1992
• Website: www.marketamerica.com

23. AmorePacific

2012 Net Sales: $520 million
Country: South Korea

AmorePacific was founded by Sung-Whan Suh, who believed Jeju Island off the coast of Korea was an optimal environment for growing the most powerful and potent green tea. AmorePacific is the only cosmetics company in the world to grow and harvest its own green tea, which is then used in its skin-care formulas. The company holds over 140 global patents in green tea and skin-related technology, fusing cutting-edge formulations with the age-old tradition of Asian botanicals.

• 2012 Rank: 26
• 2012 Net Sales: $520 million
• Sales Method: Person-to-person
• Compensation Structure: Not available
• Products: Cosmetics, personal care, health and wellness
• Markets: 3
• Salespeople: Not available
• Employees: Not available
• Headquarters: Seoul, South Korea
• Executive: Kyung-Bae Suh
• Year Founded: 1945
• Stock Symbol: 090430—Korea
• Website: www.amorepacific.com

24. Forbes Lux Group

2013 Net Sales: $489 million
Country: Switzerland & India

Forbes Lux Group is a global healthy home group of companies bringing together two of the industry’s pioneers in direct sales in Asia and Europe, Eureka Forbes India and Lux International Switzerland. The jointly formed group has a European as well as a strong Asian heritage that goes back over 100 years and is a true pioneer and leader in water purification solutions, home cleaning systems, air purification systems and electronic security solutions. The leading health and hygiene direct sales company in many markets, including India, South Africa, Hungary and the Baltics, Forbes Lux Group has successfully created a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with millions of customers around the world.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person, person-to-business
• Compensation Structure: Single-level
• Products: Water purifiers, home cleaning systems, air purifiers, electronic security solutions, professional cleaning systems
• Markets: 38
• Salespeople: 30,000
• Employees: 10,000
• Headquarters: Zug, Switzerland and Mumbai, India
• Executives: Suresh Goklaney, Reto von der Becke, Marzin Shroff
• Year Founded: 1901
• Website: www.forbeslux.com,
• www.eurekaforbes.com,
• www.luxinternational.com

25. Scentsy Inc.

2013 Net Sales: $485 million
Country: USA

Scentsy Inc. is an international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Inc. owns the Scentsy Family of brands, including Scentsy Fragrance, a complete line of home and personal care fragrance products; Velata, a line of simple and stylish kitchen products; and Grace Adele, a style system of women’s accessories featuring handbags and coordinating jewelry.

• 2012 Rank: 23
• 2012 Net Sales: $560 million
• Sales Method: Party plan and group sales
• Compensation Structure: Multi-level
• Products: Accessories, food and beverage, home décor, kitchenware and appliances
• Markets: 8
• Salespeople: 120,971
• Employees: 968
• Headquarters: Meridian, Idaho
• Executives: Orville and Heidi Thompson
• Year Founded: 2004
• Website: www.scentsy.com

26. AdvoCare International LP

2013 Net Sales: $460 million
Country: USA

For more than 20 years, AdvoCare has offered general nutrition, weight-loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare now offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential.

• 2012 Rank: 47
• 2012 Net Sales: $255 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness
• Markets: 1
• Salespeople: 430,000
• Employees: 250
• Headquarters: Plano, Texas
• Executive: Richard Wright
• Year Founded: 1993
• Website: www.advocare.com

27. It Works! Global

2013 Net Sales: $456 million
Country: USA

It Works! Global is a consumer-lifestyle company known for its one-of-a-kind It Works! Wrap as well as its business opportunity to get out of debt. It Works! offers four lines of products: Body, Skin, Greens and Lifestyle.

• 2012 Rank: 56
• 2012 Net Sales: $200 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, wellness
• Markets: 16
• Salespeople: 333,000
• Employees: 95
• Headquarters: Bradenton, Florida
• Executive: Mark Pentecost
• Year Founded: 2001
• Website: www.myitworks.com

28. Noevir Co. Ltd.

2013 Net Sales: $455 million
Country: Japan

Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional skin-care products and hypoallergenic cosmetics as well as health food.

• 2012 Rank: 38
• 2012 Net Sales: $326 million
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Skin care, body care, nutritional supplements, cosmetics
• Markets: 8
• Salespeople: 180,000
• Employees: 1,017
• Headquarters: Tokyo, Japan
• Executive: Takashi Okura
• Year Founded: 1964
• Stock Symbol: 4928–TYO
• Website: www.noevirholdings.co.jp

29. Isagenix Worldwide LLC

2013 Net Sales: $448 million
Country: USA

Isagenix is a health and wellness company that develops and manufactures nutritional and personal-care products that are distributed through an independent network of associates.

• • 2012 Rank: 36

• • 2012 Net Sales: $334 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Wellness

• • Markets: 12

• • Salespeople: 258,000

• • Employees: 534

• • Headquarters: Chandler, Arizona

• • Executive: Kevin Adams

• • Year Founded: 2002

• • Website: www.isagenix.com

30. Cosway Corp. Ltd.

2013 Net Sales: $440 million
Country: Malaysia

Cosway is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers, researchers and suppliers from all over the world work with Cosway to provide an ever-growing range of top-quality products.

• • 2012 Rank: N/A

• • 2012 Net Sales: N/A

• • Sales Method: Person-to-person

• • Compensation Structure: Not available

• • Products: Supplements, skin care, personal care, cosmetics, household products, car care, food and beverage, clothing

• • Markets: 11

• • Salespeople: Not available

• • Employees: 1,500

• • Headquarters: Kuala Lumpur, Malaysia

• • Executive: Chuah Choong Heong

• • Year Founded: 1979

• • Stock Symbol: 288—HKG

• • Website: www.cosway.com.my

31. YOFOTO (China) Health Industry Co. Ltd.

2013 Net Sales: $428 million
Country: China

YOFOTO delivers healthcare products in traditional Chinese medicine as well as the health preservation culture of traditional Chinese medicine to the world and brings global marketing partners a healthy life and good career opportunities.

• • 2012 Rank: N/A

• • 2012 Net Sales: N/A

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Wellness

• • Markets: 2

• • Salespeople: Not available

• • Employees: Not available

• • Headquarters: Zhejiang Province, China

• • Executive: Huang Jinbao

• • Year Founded: 2004

• • Website: www.yofoto.net

32. Arbonne International LLC

2013 Net Sales: $413 million
Country: USA

At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.

• • 2012 Rank: 33

• • 2012 Net Sales: $377 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, wellness

• • Markets: 4

• • Salespeople: 240,000

• • Employees: 592

• • Headquarters: Irvine, California

• • Executive: Kay Napier

• • Year Founded: 1980

• • Website: www.arbonne.com

33. Better Way Co. Ltd.

2013 Net Sales: $407 million
Country: Thailand

Better Way was founded by Dr. Amornthep Deerojanawong and Boonyakiat Chokeatana. The company launched its Mistine brand in 1991 and since 1997 has been the leader in the Thai direct selling cosmetics market.

• • 2012 Rank: N/A

• • 2012 Net Sales: N/A

• • Sales Method: Person-to-person

• • Compensation Structure: Single-level

• • Products: Cosmetics

• • Markets: 20

• • Salespeople: 910,000

• • Employees: 3,600

• • Headquarters: Bangkok, Thailand

• • Executive: Danai Derojanawong

• • Year Founded: 1988

• • Website: www.mistine.co.th

34. Nature’s Sunshine Products Inc.

2013 Net Sales: $378 million
Country: USA

When Nature’s Sunshine began 42 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skin-care products.

• • 2012 Rank: 34

• • 2012 Net Sales: $368 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Botanicals, dietary supplements, skin care, general wellness

• • Markets: 45

• • Salespeople: 724,000

• • Employees: 1,010

• • Headquarters: Lehi, Utah

• • Executive: Gregory L. Probert

• • Year Founded: 1972

• • Stock Symbol: NATR—NASDAQ

• • Website: www.naturessunshine.com

35. For Days Co. Ltd.

2013 Net Sales: $376 million
Country: Japan

For Days sells cosmetics and nutritional products that focus on beneficial nucleic acids as well as scientific research and development and testing.

• • 2012 Rank: 29

• • 2012 Net Sales: $445 million

• • Sales Method: Person-to-person

• • Compensation Structure: Single-level

• • Products: Personal care, cosmetics

• • Markets: 1

• • Salespeople: 292,000

• • Employees: 251

• • Headquarters: Tokyo, Japan

• • Executive: Keiko Wada

• • Year Founded: 1997

• • Website: http://fordays.jp

36. Apollo (Taiyang Shen)

2013 Net Sales: $340 million
Country: China

Apollo, known as Taiyang Shen, is a health-drink company located in China’s Guangdong province.

• • 2012 Rank: N/A

• • 2012 Net Sales: N/A

• • Sales Method: Person-to-person

• • Compensation Structure: Single-level

• • Products: Nutritional drinks

• • Markets: 1

• • Salespeople: Not available

• • Employees: Not available

• • Headquarters: Guangdong Province, China

• • Year Founded: 1988

• • Website: www.china-apollo.com

37. Team National Inc.

2013 Net Sales: $332 million
Country: USA

Team National provides membership savings on products and services in more than 20 industries, including factory direct pricing on home furnishings and more.

• • 2012 Rank: 43

• • 2012 Net Sales: $301 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, services, wellness

• • Markets: 1

• • Salespeople: 390,000

• • Employees: 53

• • Headquarters: Davie, Florida

• • Executive: Angela Loehr Chrysler

• • Year Founded: 1997

• • Website: www.bign.com

37. KK ASSURAN

2012 Net Sales: $332 million
Country: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skin-care issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

• • 2012 Rank: 32

• • 2012 Net Sales: $378 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Skin care

• • Markets: 1

• • Salespeople: 500,000

• • Employees: 410

• • Headquarters: Fukuoka, Japan

• • Executive: Not available

• • Year Founded: 1994

39. Team Beachbody

2013 Net Sales: $328 million
Country: USA

Team Beachbody is the direct selling division of Beachbody LLC with approximately 150,000 independent Coaches in the United States and Canada helping customers reach their fitness and financial goals. Beachbody in-home fitness and weight-loss solutions include P90X®, P90X2®, P90X3™, FOCUS T25®, 21 Day Fix™, INSANITY® and Turbo Jam®.

• • 2012 Rank: 51

• • 2012 Net Sales: $218 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Wellness

• • Markets: 2

• • Salespeople: 140,000

• • Employees: 600

• • Headquarters: Santa Monica, California

• • Executive: Carl Daikeler

• • Year Founded: 1998

• • Website: www.beachbody.com

40. LR Health & Beauty Systems GmbH

2013 Net Sales: $323 million
Country: Germany

LR Health & Beauty Systems is one of Europe’s leading direct sales enterprises for cosmetic and nutrition products and a leading global player in the industry. Its pillars of success include German-quality products, a unique car plan, a professional training and service program for sales partners, and a fair and transparent marketing plan as well as cooperation with celebrities like Bruce Willis, Emma Heming-Willis, Heidi Klum, Karolina Kurkova, Marcus Schenkenberg and Ralf Moeller.

• • 2012 Rank: 42

• • 2012 Net Sales: $313 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, wellness

• • Markets: 30

• • Salespeople: 300,000

• • Employees: 1,000

• • Headquarters: Nordrhein-Westfalen, Germany

• • Executive: Dr. Jens M. Abend

• • Year Founded: 1985

• • Website: www.lrworld.com

41. 4Life Research L.C.

2013 Net Sales: $300 million
Country: USA

Launched by Founder and Co-Founder David and Bianca Lisonbee, 4Life has offices on five continents to serve a global network of independent distributors through science, success and service.

• • 2012 Rank: 45

• • 2012 Net Sales: $268 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Wellness

• • Markets: 23

• • Salespeople: Not available

• • Employees: 700

• • Headquarters: Salt Lake City, Utah

• • Executive: Steve Tew

• • Year Founded: 1998

• • Website: www.4life.com

42. Longrich (Jiangsu Longliqi)

2013 Net Sales: $292 million
Country: China

Longrich is a well-known mainland manufacturer of cosmetics, personal-care products and health and wellness products.

• • 2012 Rank: 447

• • 2012 Net Sales: $287 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level and single-level

• • Products: Cosmetics, personal care, wellness

• • Markets: 2

• • Salespeople: Not available

• • Employees: 200

• • Headquarters: Changshu, China

• • Executive: Not available

• • Year Founded: 1985

• • Website: www.longliqi.com

43. PM-International AG

2013 Net Sales: $284 million
Country: Germany

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 11 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

• • 2012 Rank: 48

• • 2012 Net Sales: $249 million

• • Sales Method: Person-to- person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, food and beverage, wellness

• • Markets: 34

• • Salespeople: 150,000

• • Employees: 400

• • Headquarters: Speyer, Rheinland-Pfalz, Germany

• • Executive: Rolf Sorg

• • Year Founded: 1993

• • Website: www.pm-international.com

44. Neways Inc.

2012 Net Sales: $280 million
Country: USA

Neways is dedicated to making the world a healthier place, one home at a time. Neways distributors share the products in 30 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.

• • 2012 Rank: 38

• • 2012 Net Sales: $326 million

• • Sales Method: Person-to-person

• • Compensation Structure: Single-level

• • Products: Cosmetics and personal care, home care, wellness

• • Markets: 39

• • Salespeople: 170,000

• • Employees: 550

• • Headquarters: Springville, Utah

• • Executive: Robert Conlee

• • Year Founded: 1987

• • Website: www.neways.com

45. Viridian Energy

2013 Net Sales: $267 million
Country: USA

Viridian is a socially responsible energy company offering customers the opportunity to make a difference by choosing affordable, alternative clean energy solutions for their homes and businesses.

• • 2012 Rank: 63

• • 2012 Net Sales: $182 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Energy

• • Markets: 1

• • Salespeople: 22,065

• • Employees: 206

• • Headquarters: Stamford, Connecticut

• • Executives: Michael Fallquist and Meredith Berkich

• • Year Founded: 2009

• • Website: www.viridian.com

46. Jeunesse Global

2013 Net Sales: $257 million
Country: USA

Jeunesse is a global business that helps people reach their full potential in youthful looks, in healthy living and in embracing life. Jeunesse combines breakthrough sciences in a product system that enhances youth by working at the cellular level. By focusing on the health, longevity and renewal of cells, they help people enjoy vibrant, youthful results that last.

• • 2012 Rank: 78

• • 2012 Net Sales: $126 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, wellness

• • Markets: 92

• • Salespeople: 253,000

• • Employees: 185

• • Headquarters: Altamonte Springs, Florida

• • Executive: Wendy Lewis

• • Year Founded: 2009

• • Website: www.jeunesseglobal.com

47. North American Power

2013 Net Sales: $256 million
Country: USA

North American Power is one of the nation’s fastest growing retail energy suppliers. The company is committed to philanthropy, sustainability and economic independence.

• • 2012 Rank: 68

• • 2012 Net Sales: $165 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Energy

• • Markets: 1

• • Salespeople: 28,703

• • Employees: 100

• • Headquarters: Norwalk, Connecticut

• • Executive: Kerry Breitbart

• • Year Founded: 2009

• • Website: www.napower.com

48. Menard Japan Cosmetics

2013 Net Sales: $255 million
Country: Japan

Menard Cosmetics was started after World War II and is one of the biggest cosmetics brands in Japan. The company plays a remarkable role in the market in terms of their prestigious products and high-quality customer service.

• • 2012 Rank: 40

• • 2012 Net Sales: $319 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, skin care, body care, fragrances

• • Markets: 28

• • Salespeople: Not available

• • Employees: Not available

• • Headquarters: Nagoya, Japan

• • Executive: Not available

• • Year Founded: 1959

• • Website: www.menard-cosmetics.com

49. Southwestern

2013 Net Sales: $253 million
Country: USA

Southwestern is the oldest direct selling company in the United States. The company has 10 divisions, including Southwestern Advantage, which helps college students run their own businesses during their summer breaks to offset their educational expenses.

• • 2012 Rank: 30

• • 2012 Net Sales: $427 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Family-oriented educational reference books and software

• • Markets: 3

• • Salespeople: 2,500

• • Employees: 1,199

• • Headquarters: Nashville, Tennessee

• • Executive: Henry Bedford

• • Year Founded: 1855

• • Website: www.southwestern.com

50. ELKEN Sdn. Bhd.

2013 Net Sales: $233 million
Country: Malaysia

Elken is one of Malaysia’s top direct selling companies. Its philosophy of “Builds you to build others” is all about nurturing people and helping them grow in various aspects of their lives. Its best-selling and most well-known products are Elken Spirulina and Bio Pure Water Purification System.

• • 2012 Rank: 65

• • 2012 Net Sales: $172 million

• • Sales Method: Person-to-person

• • Compensation Structure: Multi-level

• • Products: Cosmetics, personal care, wellness, food and beverage, home care

• • Markets: 10

• • Salespeople: 372,528

• • Employees: 985

• • Headquarters: Kuala Lumpur, Malaysia

• • Executive: AK Tan

• • Year Founded: 1995

• Website: www.elken.com

50. Origami Owl

2013 Net Sales: $233 million
Country: USA

Origami Owl® is a fast-growing national social selling company that was founded in 2010 by then 14-year-old Bella Weems who created a line of meaningful, customizable jewelry, including its signature Living Lockets®.

• • 2012 Rank: N/A
  • 2012 Net Sales: N/A
  • Sales Method: Party plan and group sales
  • Compensation Structure: Multi-level
  • Products: Jewelry
  • Markets: 1
  • Salespeople: 57,150
  • Employees: 411
  • Headquarters: Chandler, Arizona
  • Executive: Robin Crossman
  • Year Founded: 2010
  • Website: www.origamiowl.com

Click here to order the June 2014 issue in which this article appeared.

IN THIS ISSUE:

• The BIG HISTORY of Direct Selling • 10 Things to Know • The List
• Topping the Charts • Profiles • Celebration

BRAVO AWARDS:
• Leadership • Growth Based on Percentage • Growth Based on Revenue • Humanitarian

52. Take Shape For Life

2013 Net Sales: $229 million
Country: USA

Take Shape For Life is a unique program that combines the personalized support of a Health Coach, the Habits of Health, and the clinically proven Medifast Meals. Take Shape For Life is a wholly owned subsidiary of publicly traded Medifast Inc.

• 2012 Rank: 52
• 2012 Net Sales: $216 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness
• Markets: 1
• Salespeople: 16,500
• Employees: 550
• Headquarters: Owings Mills, Maryland
• Executive: Meg Sheetz
• Year Founded: 2002
• Stock Symbol: MED—NYSE
• Website: www.tsfl.com

53. Vemma Nutrition Co.

2013 Net Sales: $221 million
Country: USA

Vemma is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every month, thousands of new customers experience the positive difference of the clinically studied Vemma formula. The Vemma brands include Verve, a healthy energy drink, and Bod-e, a weight-loss line.

• 2012 Rank: 81
• 2012 Net Sales: $117 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness, food and beverage
• Markets: 49
• Salespeople: 105,251
• Employees: 200
• Headquarters: Tempe, Arizona
• Executive: BK Boreyko
• Year Founded: 2004
• Website: www.vemma.com

54. Nerium International

2013 Net Sales: $219 million
Country: USA

Nerium International represents breakthrough age-defying products, with a simple vision of making people better.

• 2012 Rank: 86
• 2012 Net Sales: $100 million
• Sales Method: Party plan and group sales
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care
• Markets: 1
• Salespeople: 109,000
• Employees: 165
• Headquarters: Addison, Texas
• Executive: Jeff Olson
• Year Founded: 2011
• Website: www.nerium.com

55. LG Household & Health Care

2013 Net Sales: $215 million
Country: South Korea

LG Household & Health Care began in 1947 with domestically manufactured cosmetics and toothpastes. It has expanded to become Korea’s foremost household goods and cosmetics company.

• 2012 Rank: 35
• 2012 Net Sales: $350 million
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Personal care, home care, cosmetics
• Markets: 5
• Salespeople: Not available
• Employees: 2,745
• Headquarters: Seoul, South Korea
• Executive: Suk Cha
• Year Founded: 1947
• Stock Symbol: 051900—SEO
• Website: www.lgcare.com

55. Organo Gold

2013 Net Sales: $215 million
Country: Canada

Organo Gold is a direct selling company with the focus of improving people’s health and wealth and bringing more balance into their lives through the power of 100 percent Organic Ganoderma.

• 2012 Rank: 66
• 2012 Net Sales: $170 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, food and beverage
• Markets: 26
• Salespeople: 150,000
• Employees: 115
• Headquarters: Richmond, B.C., Canada
• Executive: Bernardo Chua
• Year Founded: 2008
• Website: www.organogold.com

57. Naris Cosmetics Co. Ltd.

2013 Net Sales: $214 million
Country: Japan

Naris is a cosmetics manufacturer with door-to-door sales operations delivering high-quality skin-care products to customers. Naris beauty advisers are equipped with Naris’ original and sophisticated aesthetic technical skills and a line of cosmetics developed to maintain healthy skin.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, skin care
• Markets: 11
• Salespeople: Not available
• Employees: 642
• Headquarters: Osaka, Japan
• Executive: Hiroyoshi Muraoka
• Year Founded: 1932
• Website: www.naris.co.jp

58. Charle Corp. Ltd.

2013 Net Sales: $208 million
Country: Japan

Charle Corp. is a Japan-based company principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors in a home party setting.

• 2012 Rank: 46
• 2012 Net Sales: $258 million
• Sales Method: Party plan
• Compensation Structure: Multi-level
• Products: Clothing, cosmetics
• Markets: 35
• Salespeople: Not available
• Employees: 367
• Headquarters: Hyogo, Japan
• Executive: Kazuyoshi Okuhira
• Year Founded: 1993
• Stock Symbol: 288—HKG
• Website: www.charle.co.jp

58. LifeVantage Corp.

2013 Net Sales: $208 million
Country: USA

LifeVantage provides extraordinary health products to people of the world who care deeply about healthy living and, for the entrepreneurial spirit, the opportunity to build a sustainable business in a community of like-minded people.

• 2012 Rank: 61
• 2012 Net Sales: $187 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Healthy living
• Markets: 5
• Salespeople: Not available
• Employees: 247
• Headquarters: Sandy, Utah
• Executive: Douglas C. Robinson
• Year Founded: 2003
• Stock Symbol: LFVN—NASDAQ
• Website: www.lifevantage.com

60. Pro-Health (China) Co. Ltd. (Bao Jian)

2013 Net Sales: $204 million
Country: China

Pro-Health is a Hong Kong invested company mainly engaged in the research and development, production and marketing of health-care and wellness products.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Health food, skin care
• Markets: Not available
• Salespeople: 30,000
• Employees: 500
• Headquarters: Beijing, China
• Executive: Wu Xuecheng
• Year Founded: 2007
• Website: www.baojian.com

61. CUTCO/Vector Marketing Corp.

2013 Net Sales: $200 million
Country: USA

CUTCO sells kitchen cutlery products, kitchen gadgets, utensils, flatware, cookware, garden tools, and sporting and pocket knives through in-house demonstrations.

• 2012 Rank: 56
• 2012 Net Sales: $200 million
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Home care, kitchenware & appliances
• Markets: 5
• Salespeople: 50,000
• Employees: 238
• Headquarters: Olean, New York
• Executive: James E. Stitt
• Year Founded: 1949
• Website: www.cutco.com

61. Heim & Haus

2013 Net Sales: $200 million
Country: Germany

Heim & Haus (Home & House) is a Germany-based company with more than 40 years of experience in direct sales. The company specializes in products and services for the home.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Window and door systems, canopies, awnings, blinds, roof windows, roller door systems, patio roofs and conservatory blinds
• Markets: 1
• Salespeople: Not available
• Employees: Not available
• Headquarters: Duisberg, Germany
• Executive: Rolf Schommers
• Year Founded: 1971
• Website: www.heimhaus.de

63. Naturally Plus Co. Ltd.

2013 Net Sales: $199 million
Country: Japan

Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing people’s “three healths”: mental health, economic health and social health. Products include Naturally Plus, Super Lutein and IZUMIO.

• 2012 Rank: 50
• 2012 Net Sales: $233 million
• Sales Method: Membership direct selling system
• Compensation Structure: Multi-level
• Products: Nutritional products
• Markets: 5
• Salespeople: Not available
• Employees: 297
• Headquarters: Tokyo, Japan
• Executive: Takaaki Nagoshi
• Year Founded: 1999
• Website: www.naturally-plus.com

64. Rodan + Fields Dermatologists

2013 Net Sales: $196 million
Country: USA

Founded by renowned dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields®’ patent-pending MACRO Exfoliator™ and AMP MD System™, combined with clinically proven Multi-Med® Therapy regimens, make at-home results possible without injections or invasive procedures. From being named the 2010 Rising Star by the Direct Selling Association (DSA) to being recognized as the 2013 Company of the Year, Consumer Products, by the American Business Awards, Rodan + Fields is redefining anti-aging skin care and entrepreneurship.

• 2012 Rank: 83
• 2012 Net Sales: $108 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care
• Markets: 1
• Salespeople: 46,683
• Employees: 200
• Headquarters: San Francisco, California
• Executive: Lori Bush
• Year Founded: 2007
• Website: www.rodanandfields.com

65. WorldVentures

2013 Net Sales: $195 million
Country: USA

WorldVentures is a social commerce, peer-to-peer company that sells vacation and experience club memberships. It combines the power of the Internet with the strength of the direct selling industry to market its DreamTrips Memberships. WorldVentures has active representatives and members in 26 countries.

• 2012 Rank: 75
• 2012 Net Sales: $143 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Travel packages
• Markets: Not available
• Salespeople: Not available
• Employees: 190
• Headquarters: Plano, Texas
• Executives: Mike Azcue and Wayne Nugent
• Year Founded: 2005
• Website: www.worldventures.com

66. Family Heritage Life Insurance Company of America

2013 Net Sales: $192 million
Country: USA

Family Heritage Life is an industry-leading provider of life and supplemental health insurance products to American families. Along with cancer insurance, Family Heritage markets heart, accident, hospital indemnity and life insurance products. Family Heritage has won awards for its sales and customer service departments and overall workplace.

• 2012 Rank: 55
• 2012 Net Sales: $202 million
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Services
• Markets: 1
• Salespeople: 3,332
• Employees: 108
• Headquarters: Cleveland, Ohio
• Executive: Howard Lewis
• Year Founded: 1989
• Stock Symbol: TMK—NYSE
• Website: www.familyheritagelife.com

67. Japan Life Co. Ltd.

2013 Net Sales: $188 million
Country: Japan

Japan Life’s products, which focus on the relief of stress, anxiety and aging concerns, include magnetic therapy devices as well as beauty-care products and nutritional supplements. Founded 40 years ago, the company seeks to improve products and resources of alternative medicine to promote healthier lifestyles and enhanced wellness principles.

• 2012 Rank: 53
• 2012 Net Sales: $215 million
• Sales Method: Person-to-person
• Compensation Structure: Not available
• Products: Magnetic therapy devices, skin care, cosmetics, nutritional supplements
• Markets: 9
• Salespeople: Not available
• Employees: 624
• Headquarters: Tokyo, Japan
• Executive: Takayoshi Yamaguchi
• Year Founded: 1975
• Website: www.japanlife-net.co.jp

68. Huis Clos

2013 Net Sales: $184 million
Country: France

Huis Clos offers alternatives for custom installations for homes and apartments to correct and update outdated performance and aesthetics.

• 2012 Rank: 56
• 2012 Net Sales: $200 million
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Home care
• Markets: 1
• Salespeople: Not available
• Employees: Not available
• Headquarters: Mont-Saint-Aignan, France
• Executive: Not available
• Year Founded: 1990
• Website: www.huisclos.fr

69. GNLD International

2013 Net Sales: $178 million
Country: USA

For more than 50 years GNLD has provided a global business opportunity that empowers people to achieve optimum health and financial well-being.

• 2012 Rank: 66
• 2012 Net Sales: $170 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Nutritional supplements, weight management and fitness, personal care, home care
• Markets: 50
• Salespeople: 275,000
• Employees: 1,200
• Headquarters: Fremont, California
• Executive: Jerry Brassfield
• Year Founded: 1958
• Website: www.gnld.com

70. Mannatech Inc.

2013 Net Sales: $177 million
Country: USA

Mannatech Inc. develops high-quality health, weight and fitness, and skin-care products that are based on the solid foundation of nutritional science and development standards.  Mannatech is dedicated to its platform of Social Entrepreneurship based on the foundation of promoting, aiding and optimizing nutrition where it is needed most around the world.

• 2012 Rank: 64
• 2012 Net Sales: $173 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, wellness
• Markets: 24
• Salespeople: 245,000
• Employees: 296
• Headquarters: Coppell, Texas
• Executive: Robert Sinnott
• Year Founded: 1993
• Stock Symbol: MTEX—NASDAQ
• Website: www.mannatech.com

71. Giffarine Skyline Unity Co. Ltd.

2013 Net Sales: $176 million
Country: Thailand

Giffarine, begun in 1966 by a team of Thai medical doctors and pharmacists, offers a wide range of cosmetics, body treatment products, household utensils, diet supplements and food products.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, food and beverage, home care, wellness
• Markets: 30
• Salespeople: 550,000
• Employees: 1,800
• Headquarters: Thailand
• Executive: Nalinee Paiboon
• Year Founded: 1996
• Website: www.giffarine.co.th

72. Enagic Group

2013 Net Sales: $170 million
Country: USA

Enagic has been the leading manufacturer of alkaline ionizers and water filtration machines. Kangen Water® machines are used in hundreds of thousands of homes worldwide to transform tap water into pure, healthy alkaline drinking water.

• 2012 Rank: 68
• 2012 Net Sales: $165 million
• Sales Method: Person-to-person
• Compensation Structure: Not available
• Products: Alkaline water filtration systems
• Markets: Not available
• Salespeople: 100,000
• Employees: 100
• Headquarters: Torrance, California
• Executive: Hironari Ohshiro
• Year Founded: 2003
• Website: www.enagic.com

73. Diana Co. Ltd.

2013 Revenue: $166 million
Country: Japan

Diana Co. focuses on helping women be beautiful through nutritional supplements, lingerie and cosmetics. It also supports women’s finances and mental development through business opportunities and training.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Lingerie, beauty, wellness
• Markets: 1
• Salespeople: 170,000
• Employees: 218
• Headquarters: Tokyo, Japan
• Executive: Tokuda Takamitsu
• Year Founded: 1986
• Website: www.diana.co.jp

73. BearCere’Ju Co. Ltd.

2013 Net Sales: $166 million
Country: Japan

Also known as Berusere–ju, this company uses herbal and aromatherapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.

• 2012 Rank: 59
• 2012 Net Sales: $192 million
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Cosmetics, personal care, health and wellness
• Markets: 3
• Salespeople: 250,000
• Employees: Not available
• Headquarters: Tokyo, Japan
• Executive: Not available
• Year Founded: 1992
• Website: www.bearcereju.co.jp

75. Hy Cite Enterprises

2013 Net Sales: $164 million
Country: USA

Hy Cite Enterprises is a direct seller of cookware, water filtration, juicers and other kitchen products.

• 2012 Rank: 71
• 2012 Net Sales: $159 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Home décor, kitchenware, appliances
• Markets: 14
• Salespeople: 16,547
• Employees: 589
• Headquarters: Madison, Wisconsin
• Executive: Erik S. Johnson
• Year Founded: 1959
• Website: www.hycite.com

76. Plexus Worldwide Inc.

2013 Net Sales: $160 million
Country: USA

Plexus Worldwide is committed to providing life-changing products and a unique and rewarding business opportunity that help open the door to personal success and financial freedom.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness
• Markets: 8
• Salespeople: 135,000
• Employees: 120
• Headquarters: Scottsdale, Arizona
• Executive: Tarl Robinson
• Year Founded: 2008
• Website: www.plexusworldwide.com

77. Princess House Inc.

2012 Net Sales: $154 million
Country: USA

Princess House is a premier direct selling company dedicated to empowering people to start flexible, home-based businesses through the sale of superior quality kitchen and entertaining products.

• 2012 Rank: 73
• 2012 Net Sales: $148 million
• Sales Method: Party plan and group sales
• Compensation Structure: Multi-level
• Products: Cookware, kitchenware, home décor
• Markets: 1
• Salespeople: 36,000
• Employees: 218
• Headquarters: Taunton, Massachusetts
• Executive: Connie Tang
• Year Founded: 1963
• Website: www.princesshouse.com

78. Gano Excel USA

2013 Net Sales: $150 million
Country: USA

An internationally recognized and rapidly growing direct sales company, Gano Excel is a leading company in the research, cultivation, and production of innovative world-class ganoderma lucidum nutritional products, beverages and personal-care products.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Beverages, supplements, personal care
• Markets: 68
• Salespeople: Not available
• Employees: Not available
• Headquarters: Irwindale, California
• Executive: Not available
• Year Founded: 1995
• Website: www.ganoexcel.us

79. Zija International

2013 Net Sales: $144 million
Country: USA

Zija International specializes in cutting-edge health, wellness and nutrition products. Its offering has grown to include liquid nutritionals, weight management, energy, and performance and skin-care lines. Zija currently operates in 45 countries worldwide through a global family of independent distributors. The company is dedicated to empowering its distributors, customers and employees to reach their dreams of health and financial wellness and live “Life Unlimited.”

• 2012 Rank: 82
• 2012 Net Sales: $110 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, food and beverage, wellness
• Markets: 45
• Salespeople: 185,500
• Employees: 172
• Headquarters: Lehi, Utah
• Executive: Rodney Larsen
• Year Founded: 2005
• Website: www.drinklifein.com

80. KOYO-SHA

2013 Net Sales: $141 million
Country: Japan

KOYO-SHA is part of the Goyang Company. Its products include cosmetics, bath products, nutritional supplements, medical devices, detergents and personal care.

• 2012 Rank: 62
• 2012 Net Sales: $186 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Nutritional supplements, cosmetics, personal care
• Markets: 1
• Salespeople: 300,000
• Employees: 150
• Headquarters: Gife, Japan
• Executive: Not available
• Year Founded: 1975
• Website: Not available

81. Zhulian Marketing

2013 Net Sales: $127 million
Country: Malaysia

Zhulian Marketing has emerged as a direct selling innovator for its progressive, visionary Golden Business Opportunity as well as its reliable and innovative products. The company is presently doing business in Malaysia, Singapore, Thailand and Indonesia.

• 2012 Rank: 74
• 2012 Net Sales: $145 million
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Home care, food and beverage, nutritional supplements, personal care, cosmetics, air treatment, water treatment, sleep enhancement, hygiene
• Markets: 4
• Salespeople: 100,000
• Employees: Not available
• Headquarters: Penang, Malaysia
• Executive: Teoh Beng Seng
• Year Founded: 1989
• Website: www.zhulian.com.my

82. Univera

2013 Net Sales: $118 million
Country: USA

Univera is a premier natural products company offering vitality, prosperity and purpose to people around the world.

• 2012 Rank: 79
• 2012 Net Sales: $121 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, food and beverage, wellness
• Markets: 3
• Salespeople: 50,564
• Employees: 190
• Headquarters: Seattle, Washington
• Executive: Bill Lee
• Year Founded: 1976
• Website: www.univera.com
•  nbsp;

83. Nikken Global Inc.

2013 Net Sales: $115 million
Country: USA

Nikken provides a balanced lifestyle through products (rest and relaxation, nutrition, and environment categories) and a rewarding compensation plan.

• 2012 Rank: 77
• 2012 Net Sales: $133 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness, skin care, environmental, rest and rejuvenation
• Markets: 38
• Salespeople: 225,358
• Employees: 462
• Headquarters: Irvine, California
• Executive: Kurt Fulle
• Year Founded: 1975
• Website: www.nikken.com

84. 5LINX Enterprises Inc.

2013 Net Sales: $112 million
Country: USA

5LINX offers essential products and services people use every day. The company distributes its products and services through a network of dedicated independent marketing representatives who provide customers with the latest in telecommunications products, energy (gas and electricity), and many other products and services for the home and business.

• 2012 Rank: 84
• 2012 Net Sales: $104 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Services
• Markets: 2
• Salespeople: 90,000
• Employees: 240
• Headquarters: Rochester, New York
• Executive: Craig Jerabeck
• Year Founded: 2001
• Website: www.5linx.com

85. Vision International People Group

2013 Net Sales: $96 million
Country: Cyprus

Vision International People Group is a global networking community that offers a wide range of high-quality, effective and natural healthcare products aimed at increasing well-being around the world. Since the foundation of the company in 1996, it has been directing its efforts to creating a new culture of health. The company’s philosophy is based on the Whole Health Option (WHO), claiming health to be the highest value of any human being and that health is the harmony between a person’s physical state, spiritual welfare, intellectual purposefulness and social equity, which can be obtained by leading a high quality of life.

• 2012 Rank: 91
• 2012 Net Sales: $95 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness
• Markets: 20
• Salespeople: 150,000
• Employees: 430
• Headquarters: Nicosia, Cyprus
• Executive: Dmitry Buriak
• Year Founded: 1996
• Website: www.vipgroup.net

85. ARSOA HONSHA Corp.

2013 Net Sales: $96 million
Country: Japan

ARSOA HONSHA products are developed around the company’s own philosophy and three pillars of good health: heart, body and skin. Natural ingredients are a prime focus.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Cosmetics, nutritional supplements
• Markets: 3
• Salespeople: Not available
• Employees: 290
• Headquarters: Yamanashi, Japan
• Year Founded: 1998
• Website: www.arsoa.co.jp

87. New Image Group

2013 Net Sales: $95 million
Country: New Zealand

New Image offers an innovative and highly effective business model that takes colostrum and turns it into health-giving products that are sold throughout Asia, Australia and New Zealand.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Nutrition, beauty, home care, environmental, weight loss
• Markets: 11
• Salespeople: 100,000
• Employees: 140
• Headquarters: Auckland, New Zealand
• Executive: Graeme Clegg
• Year Founded: 1984
• Stock Symbol: NEW—NZX
• Website: www.newimagegroup.co.nz

88. Nefful

2013 Net Sales: $94 million
Country: Japan

Founded by Hisami Kamijo, Nefful’s early years included intensive, in-house research and development that led to a product line of premium quality undergarments with unique body-shaping features. In 1979, the company introduced its Nefflon product line—garments, bedding and accessories that employ negative ion technology to enhance good health, increase vitality and improve focus.

• 2012 Rank: 94
• 2012 Net Sales: $79 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Clothing and accessories, cosmetics, personal care
• Markets: 6
• Salespeople: 500,000
• Employees: 133
• Headquarters: Shizuoka, Japan
• Executive: Toshiya Kamijo
• Year Founded: 1973
• Website: www.neffulusa.com

89. Youngevity

2013 Net Sales: $86 million

Country: USA

Youngevity is a California-headquartered wholesome consumer products company featuring the 90 for Life Program, Healthy Body Transformation Program, the MK Collaborative and a versatile product offering. Publicly traded parent company Youngevity International was formed after the merger of Youngevity and Javalution Coffee Co. in the summer of 2011.

• 2012 Rank: 96
• 2012 Net Sales: $75 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Cosmetics, personal care, wellness, memory books, ladies clothing, jewelry
• Markets: 5
• Salespeople: 100,000
• Employees: 150
• Headquarters: Chula Vista, California
• Executive: Steve Wallach
• Year Founded: 1997
• Stock Symbol: OTCQX: YGYI
  nbsp;
• Website: www.youngevity.com

90. ASKA Cosmetic Corp.

2013 Net Sales: $83 million

Country: Japan

• 2012 Rank: 88
• 2012 Net Sales: $98 million
• Sales Method: Not available
• Compensation Structure: Person-to-person
• Products: Skin care, hair care, cosmetics, nutritional supplements
• Markets: 1
• Salespeople: Not available
• Employees: 460
• Headquarters: Fukuoka, Japan
• Executive: Teruyuki Nanbu
• Year Founded: 1999
• Website: www.aska-corp.jp

91. Tastefully Simple Inc.

2013 Net Sales: $79 million

Country: USA

Tastefully Simple offers more than 80 simple and delicious foods and gifts. Products are available through consultants, primarily at fun tasting parties where guests sample food and share recipes and entertaining tips, plus more.

• 2012 Rank: 90
• 2012 Net Sales: $96 million
• Sales Method: Party plan and group sales
• Compensation Structure: Multi-level
• Products: Food and beverage
• Markets: 1
• Salespeople: 23,789
• Employees: 285
• Headquarters: Alexandria, Minnesota
• Executive: Jill Blashack Strahan
• Year Founded: 1995
• Website: www.tastefullysimple.com

92. Kleeneze

2013 Net Sales: $76 million

Country: United Kingdom

Kleeneze was founded in 1923 as a catalog sales and direct selling company.

• 2012 Rank: 95
• 2012 Net Sales: $76 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Household, health and beauty items
• Markets: 2
• Salespeople: 15,000
• Employees: 84
• Headquarters: Lancashire, England
• Executive: Phil Maudsley
• Year Founded: 1923
• Website: www.kleeneze.co.uk

93. ENERGETIX Bingen

2013 Net Sales: $75 million

Country: Germany

ENERGETIX Bingen designs, manufactures and markets exclusive designer jewelry incorporating high-quality permanent magnets.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Single-level
• Products: Magnetic jewelry
• Markets: 7
• Salespeople: Not available
• Employees: 72
• Headquarters: Bingen am Rhein, Germany
• Executive: Roland Förster
• Year Founded: 2002
• Website: www.energetix.tv

94. Chandeal Co. Ltd.

2013 Net Sales: $72 million

Country: Japan

Chandeal is an undergarment company that began in the early 1980s. The company’s major products include the Shanderu line of Shapewear Body.

• 2012 Rank: 93
• 2012 Net Sales: $86 million
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Lingerie
• Markets: 1
• Salespeople: Not available
• Employees: Not available
• Headquarters: Nara, Japan
• Executive: Yasuhisa Kawamura
• Year Founded: 1985
• Website: www.chandeal.co.jp

95. Momentis

2013 Net Sales: $71 million

Country: USA

Momentis is an innovative marketer of energy with Independent Representatives that educate consumers about the benefits of energy deregulation and inform them of various energy solutions.

• 2012 Rank: 85
• 2012 Net Sales: $103 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Energy
• Markets: 3
• Salespeople: 38,000
• Employees: 20
• Headquarters: Dallas, Texas
• Executive: Andy McWilliams
• Year Founded: 2010
• Website: www.momentis.net

95. SEACRET Direct

2013 Net Sales: $71 million

Country: USA

SEACRET Direct is an international skin-care company whose products are manufactured by the world’s leading cosmetics brand. SEACRET’s products are not only demonstrable, but also showcase immediate results that one can see and feel. SEACRET boasts a unique combination of Dead Sea Minerals and the latest scientific technologies in the skin-care world. The company’s mission is to build a wealthy global community, serving the world by delivering unexpected results through innovative products, opportunity and inspiration.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Personal care, cosmetics
• Markets: 7
• Salespeople: 40,000
• Employees: 150
• Headquarters: Phoenix, Arizona
• Executive: Izhak Ben Shabat
• Year Founded: 2011
• Website: www.seacretspa.com

97. Ion Cosmetics

2013 Net Sales: $70 million

Country: Japan

Ion Cosmetics’ products incorporate natural moisturizing agents and 16 kinds of natural mineral ions from hot springs to keep skin beautiful and healthy.

• 2012 Rank: 92
• 2012 Net Sales: $93 million
• Sales Method: Not available
• Compensation Structure: Not available
• Products: Skin care, cosmetics, personal care
• Markets: 1
• Salespeople: Not available
• Employees: Not available
• Headquarters: Osaka, Japan
• Executive: Susumu Kawabata
• Year Founded: 1977
• Website: www.ion-cosmetics.jp

98. Relìv International Inc.

2013 Net Sales: $68 million

Country: USA

Relìv International makes nutritional supplements that address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging, and energy and mental focus. The company also markets premium personal-care products through its Relivables line.

• 2012 Rank: 100
• 2012 Net Sales: $69 million
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Health and wellness
• Markets: 15
• Salespeople: 60,740
• Employees: 240
• Headquarters: Chesterfield, Missouri
• Executive: Robert L. Montgomery
• Year Founded: 1988
• Stock Symbol: RELV—NASDAQ
• Website: www.reliv.com

99. *CVSL Inc.

2013 Net Sales: $65 million

Country: USA

CVSL Inc. is a growing family of eight direct selling companies that operates in 40 countries and sells in nine different product categories.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Party plan and group sales
• Compensation Structure: Single-level
• Products: Cosmetics, personal care, food and beverage, home décor, kitchenware and appliances, home care, wellness
• Markets: 40
• Salespeople: 40,000
• Employees: 400
• Headquarters: Dallas, Texas and Luzern, Switzerland
• Executive: John Rochon
• Year Founded: 2012
• Stock Symbol: CVSL—OTCQX
• Website: www.cvsl.us.com

*Because CVSL acquired multiple companies throughout the course of 2013, the revenue number shown does not reflect the full picture of the annualized revenues of the CVSL companies, which is higher.

100. Zurvita

2013 Net Sales: $63 million

Country: USA

Zurvita is a leading-edge marketing company leveraging the power of word-of-mouth advertising and the Internet to create the next-generation home business opportunity. The company offers health and wellness products, including Zeal, a natural nutritional drink.

• 2012 Rank: N/A
• 2012 Net Sales: N/A
• Sales Method: Person-to-person
• Compensation Structure: Multi-level
• Products: Wellness
• Markets: Not available
• Salespeople: Not available
• Employees: Not available
• Headquarters: Houston, Texas
• Executive: Mark Jarvis
• Year Founded: 2007
• Stock Symbol: ZRVT—OTCQX
• Website: www.zurvita.com

The following companies are believed to be among the largest direct selling companies in the world; however, they did not submit information:
Aerus Holdings Inc. (USA); Ardyss International (USA); Bofrost (Germany); Cambridge Weight Plan (UK); Deesse (Switzerland); DXN Holdings (Malaysia); Eismann (Germany); ERINA Co. Inc. (Japan); Forever Living Products (USA); Four Leaf Japan Co./Forifu (Japan); Hermes (Brazil); Infinitus (China); Jewels by Park Lane (USA); Kirby Company (USA); Legal Shield (USA); lia sophia (USA); Melaleuca Inc. (USA); MonaVie LLC (USA); Morinda Inc. (USA); NSA Juice Plus+ (USA); Omnilife (Mexico); Perfect Resources Co. Ltd. (China); Pola Inc. (Japan); Premier Designs (USA); Shaklee (USA); Stampin’ Up! (USA); Stanhome (France); Stella & Dot (USA); Sunrider (USA); SwissJust (Switzerland); The Pampered Chef (USA); Tiens/Tianshi (China); Unicity Networks International (USA); Winalite (China); WIV Wein (Germany); World Financial Group (USA); XANGO (USA); and Yakult Honsha Co. Ltd. (Japan).